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	Calculators Use the calculators below by entering a value and tabbing or clicking to the next field to calculate values. Note: The values entered are for default values only. Please change for your market. Calculate DEC(Daily Effective Circulation) Traffic Count = Period Of Exposure    24-Hour18-Hour12-Hour DEC =    Calculate Daily GRP's(Gross Rating Points) Number of Panels = Average Panel DEC = Total Market Population = Daily GRP's = Calculate Reach and Frequency Target Audience Weight = Daily GRP's = Days in Campaign = Poster Reach = Poster Frequency = Rotary Reach = Rotary Frequency = Perm. Bulletins Reach = Perm. Bulletins Frequency =    Calculate CPM(Cost Per Thousand) and CPP(Cost Per Rating Point) Cost per Panel for Campaign    = $ Average Panel DEC =     Days in Campaign =     Total Market Population =     One Rating Point =     CPM = $ CPP = $ Target Audience Weight Conversion Factors Demographic     Adults    Men    Women Adults 18+ 1.00 1.11 0.90 18-24 0.98 1.04 0.92 18-34 1.01 1.10 0.93 18-49 1.04 1.12 0.96 25-34 1.03 1.13 0.93 25-54 1.06 1.15 0.97 35-44 1.09 1.16 1.01 35-49 1.08 1.16 1.00 45-54 1.07 1.17 0.97 55-64 0.97 1.11 0.84 25+ 1.00 1.12 0.90 35+ 0.99 1.13 0.88 50+ 0.92 1.08 0.79 65+ 0.82 1.00 0.69 HHI $50,000+ 1.17 1.27 1.07 HHI $60,000+ 1.21 1.30 1.11 HHI $75,000+ 1.22 1.31 1.12 HHI $100,000+ 1.27 1.39 1.13 Working Full or Part Time 1.10 1.18 1.01 (Sources: Gallop Math Model and Traffic Audit Bureau, Simmons SMM Spring 1997)
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